For those who can afford Christmas this year, and in a recession of this magnitude that doesn’t include everyone, 1 in 5 gift recipients could find an eReader device under the tree.
In a study by Gadgetology, commissioned by electronics website Retrevo, 21% of respondents stated that they would be buying an eBook reader this season. If the study is any guide, it appears that Kindle could be the big winner of such a buying spree, with 62% of prospective buyers leaning toward Amazon’s reader, versus 32% who expressed interest in buying one from Sony, and only 6% shopping among the multitude of other readers hitting the market this year.
Other findings from the study:
- More men than women planned to purchase an eReader this Christmas (26% to 17%).
- 69% of prospective buyers were under the age of 35. Only 10% of those above the age of 45 planned to buy one.
- Those with household incomes of $100K-$200K (33%) were twice as likely to state they would be buying an eReader, than those in the $50K to $100K bracket (16%). No word if those making less than $50K could afford one.
- Prospective buyers in the Northeast region of the U.S. outnumbered buyers in the West by a margin of 2:1.
You’ll find more info on the study at Retrevo, as well as some fairly cool graphs to illustrate the above statistics.