Also found in Monday’s Publishers Weekly…
Writer Gwenda Bond profiled the erotica and erotic romance markets with an in-depth article “Selling Sex in a Recession: Erotica.” Interviewed for the piece was Ellora’s Cave publisher Raelene Gorlinski, who reassured anyone who might be worried that the vampire as a romance hero is, pardon the pun, immortal. Readers, so far, show no signs that they are tiring of this undead alpha male.
Personally, I’ll take a dog over a dead guy any day, but then I’m a serious lover of werewolf romance. I won’t argue, however, that there continues to be something insanely seductive about the intimate contact in vampire erotica. Neither do the readers who support book after vampire book from EC and other publishers.
The vampire, says Ellora’s Cave publisher Raelene Gorlinski, is still a favorite for both online and print readers. The popular online publisher focuses on e-books and features an entire vampire-centered section, including releases like Ann Jacobs’s Eternal Triangle and Amarinda Jones’s Run the Gantlet. “You think, we can’t take another vampire story,” says Gorlinski. “But they are still selling.”
Another reason to cheer the feature in PW, is this reaffirmation of the marketing strength of short fiction, which in some respects, is where eBooks have it over print.
While the short story and novella may be languishing in other genres, erotica readers clearly have an affinity for the collection and anthology formats. The crossover with the romance audience is probably why readers gravitate toward these books, which can offer a diverse array of stories between the same covers…The paranormal is no stranger to these popular shorter formats.
True, PW spends much of the article talking about just that, anthologizing short works into print collections, but many times those shorter works start life as eBooks. If you want a thorough briefing on where the top editors from Pocket, Kensington, Harlequin and others stand at the moment re: paranormal, historical, and contemporary erotica and erotic romance, I would highly recommend giving the article a read.